Telus was beginning a massive campaign to promote their new Boost Wi-Fi product. The creative team at The Greenhouse had come up with the perfect critter metaphor for “boosting” your signal and we we’re tasked to design the memorable and lovable Pufferfish.

After a lengthy character design & animation process the Pufferfish gained high praise from clients and audience alike. The finished collateral was seen across national TV, OOH paid media and in-store displays across Canada.