ICBC

Drive Smart Challenge

2019

If you remember cruising to Bon Jovi with the wind in your mullet or hanging fluffy dice in your first ride with pride. It’s probably been a while since you tested your driving knowledge.

This campaign encouraged drivers to test their knowledge with an online driving quiz in one of three retro themes. Each theme targeted a different era from the 70s, 80s or 90s with a nostalgic portrayal of the era.

How did drivers fares? Not great. Only 60% of participants passed the quiz which is a wake up call that it’s a good idea to hit the books again every once in a while.

I was involved in compositing as well as the different logo animations, which was a fun trip into some of the more cheesy effects and techniques of the time period.

···
read more
read less
Role:

Motion Design & Compositing

Credits

Agency: Wasserman
Post Production: PostPro Media
Art Direction: Terry Lin
UI / UX: Terry Lin
Editor: Jordan Taylor
Motion Design: Austin Wendenburg, Cory Clarkson
Compositing: Austin Wendenburg, Cory Clarkson
Colour: Randy Egan

Director's Cut

Broadcast Cuts

Credits

Agency: Wasserman
Post Production: PostPro Media
Art Direction: Terry Lin
UI / UX: Terry Lin
Editor: Jordan Taylor
Motion Design: Austin Wendenburg, Cory Clarkson
Compositing: Austin Wendenburg, Cory Clarkson
Colour: Randy Egan

Contact

I’m always happy to hear from you.
Whether it’s a collaboration, booking, project inquiry, or any other matter!
Please contact me via the form below or by email at:

austin@awemotion.com

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Go to top of page icon - hoverGo to top of page iconGo to previous page icon - hoverGo to previous page iconContact Me Icon - HoverContact Me Icon